Gujarat Cultural Movement, a new initiative by music composer duo Sachin-Jigar has been launched with their new song “Beni”. It is a wonderful song that celebrates special bond between siblings.
Through the Youtube channel of Sachin-Jigar, the initiative offers a platform to artists pursuing varied art forms like singing, dancing, music, stand-up comedy or anything that plays a part in the upliftment of Gujarati culture to showcase their talent.
For the song ‘Beni’, the duo travelled across Gujarat from Baroda to Kutch recording some of the most legendary artists of Gujarat along with the locals giving a sneak peak into the endearing relationship between real-life siblings.